Coming your way all the time. So if you want to stay up to date, you need to keep learning from industry leaders, other companies, and case studies. Along with our lists of google chrome extensions for books on business, marketing, and digital marketing, we've rounded up 20 useful digital marketing podcasts on different topics, from content marketing to smm. The definition and purpose of podcasting podcasts are increasingly popular. According to edison research, in 2019, 70% of the american population knows the term "Podcasting" compared to 64% in 2018 and 60% in 2017 respectively. Today, there are over 500,000 different podcasts on the apple podcasts app, with business being one of the most common topics. So, let's clarify, what is a podcast? The word "Podcast" is a mixed word formed from the combination of "Broadcast" and "Ipod", which allows you to intuitively company mailing list understand the origins of this tool. Podcasting is an alternative to radio broadcasts and a type of online audio broadcasting that allows users to reach people anywhere on the planet and deliver their message through the internet. Podcasts have brought a new type of content sharing that allows you to create your own radio show even from home. A podcast can take many different forms: a Talk show, an interview or a single speaker audio performance. Why do podcasts work so well for marketing? Podcasts are not just another tool to entertain users, but also an effective way to increase brand awareness, generate profit through advertisements, and connect with other businesses and people. According to a recent study by nielsen holdings, 69% of podcast listeners aged 18-49 agree that podcast ads have made them aware of new products and services. Various industries are noticing an increase in purchase intent after advertising via podcasts:14% increase for ads in business podcasts; 12.8% increase in ads in news and politics podcasts; sports podcast ads up 9.3%; 9.2% increase for ads in social