Now the e-commerce platforms headed by Tmall are no longer satisfied with the promotions that used to attract people to bargain/group; they need more and more and more innovative brands outside the station. Marketing) digital (digital marketing) gameplay. How to do a good job in e-commerce marketing planning for social and digital? This article talks about three suggestions for transitioning from traditional advertising planning to e-commerce marketing planning, to share with you! First, let’s talk about the starting point of writing text message service this content: Now the e-commerce platforms headed by Tmall are getting more and more slippery in marketing, and they are no longer satisfied with the promotional gameplay of attracting people to bargain/group; they need more and more The more and more innovative brands stand outside the social (social marketing) and digital (digital marketing) gameplay. With the launch of e-commerce platforms to upgrade the brand flagship store to the position of consumer operation, this trend has become more and more obvious. It stands to reason that this is undoubtedly a good thing for some advertising companies that do social and digital: their expertise text message service can have a bigger stage to play. But the result is that these e-commerce marketing plans written by social and digital advertising companies are often reported: not enough e-commerce! I am often asked by some friends who are planning in creative hot stores and advertising companies: how to write an e-commerce marketing plan? How can I now plan to be more e-commerce? This is actually a contradictory point: the marketing of e-commerce platforms clearly needs social and digital gameplay. These social and digital advertising companies obviously have experience and can come up with a lot of fun and creative ways to play. But the supply and demand relationship between the two is difficult to match. Why? The reason is simple: information asymmetry between industries. So, next, as a "middleman", I will talk about: how to do a good job of e-commerce marketing planning for social and digital? I hope that it can have some reference value for text message service friends who are confused about it. 1. Think about how to seamlessly connect "what to spread" and "what to sell" This is actually the most missing piece of the e-commerce marketing plan written by social and digital advertising companies. I have seen many such schemes, which include eye-catching social topics, fun interactive H5 ideas, and pop-up event ideas that have their own Internet celebrity temperament. What is there to undertake. In short: it's fun on the communication side, but not on the product side. This will cause problems, because in the e-commerce environment, the ultimate purpose is to sell goods. Let me expand on this topic. Don't they all say: "