There are many tools that will make it professional email list for a video marketing strategy to achieve its goals. This time we will deal with one in particular: the thumbnail. A thumbnail is about the cover of your content. The thumbnail is also known as a thumbnail and is a small image that serves as a presentation of either a video or other content. These files can be found on YouTube or Google and are essential in a video marketing strategy. Let's take an example. Let's imagine that your best friend's birthday is coming up and you want to make him a cake, but you don't know how. So, you go to YouTube and write: “how to prepare a cake? Several clips will appear on the screen. Each of these will have its own presentation image. Then you will do a brief professional email list of these covers and decide which video to play. This article may interest you professional email list to determine if a content has been successful? Those presentation images in the videos are the thumbnails and, as you may have noticed, they can influence a person's decision. thumbnail design The power of attraction of this cover will depend, to a large extent, on its design. This must be done taking into account components such as: Text : If it is placed in a thumbnail, it can synthesize the theme of a video or complement its title. It is important that the text is concise and direct since, as indicated, a thumbnail is an image in reduced size. The words chosen should reflect the type of content in the professional email list. Image : Preferably, it should be a moment captured from the video itself, although there are those who choose to add images that do not belong to the clip. In any case, the objective of this element will be to present the essence of the topic. Icons, emojis and memes: They are fashionable (young people use them every day) and serve to reinforce the message that you want to give to users. These elements can simplify the compression of the video content, so they should be in a thumbnail. Purpose: Typically used in tutorial or educational videos. It consists of including the purpose of the video on the cover. “What is retail?” is an example. By seeing this in the presentation image, users will know what the video is trying to teach.