As an online business owner, you are always looking to bring qualified traffic to your eCommerce website. Understanding what customers are doing when they arrive on the site is the crucial next step on the often difficult road to conversion acquisition. Summary CFO Email List to set up on-site search in Google Analytics How to interpret site research data Data start page details Search term data Summary To help you drive more sales to your online store, site search statistics can provide you with much-needed CFO Email List on one of the many paths customers take when shopping. Using this information can help you make meaningful marketing and website changes to make it more relevant to your buyers. How to set up on-site search in Google Analytics The first step to the joys of on-site search is to enable this feature in your Google Analytics account. To do this, go to: Admin → Show settings → Scroll down and turn ON Site search ON . In the query parameter box, you CFO Email List enter the search query parameter used by your site. For example, Google is " q " as shown below: google query Where is the " Ntt " Academy as shown below: academy request To determine your setting, type something into your site's search bar and it will be defined in your URL, like in the examples above. Once these steps have been taken, the on-site search will be active! The next step is to interpret the data.