You can also think of relevance score in terms of music. Pop music produces the equivalent of a high relevance score because large numbers of people, many of whom have a fleeting interest in what they listen to, are marketed to as broadly as possible and receive Jordan Phone Number List an overall positive experience. Jordan Phone Number List Alternatively, you might have the smaller niche audience that is much more invested in what it consumes (like a cult following), and your unit of measurement for success is entirely different.
How to Participate in the Madonna Facebook Ads Demo Reel Relevance score can be an extremely effective metric to focus on Jordan Phone Number List when it comes to particular advertising goals, it's just not the gold standard it's often made out to be. Estimated action rates An “estimated action rate” is a measure of the likelihood that someone will take the action necessary to achieve the Jordan Phone Number List outcome you have optimized. For example, if you're running an ad for workout gear that's optimized for purchase conversions, you're likely targeting people interested in fitness. How to Participate in a Facebook Ads Fitness Ad Example How to Participate in a Facebook Ads Fitness Ad Example
However, just because someone's interests are relevant to the ad doesn't necessarily mean they'll buy the equipment. This is why Facebook considers “estimated action” rates. From the Jordan Phone Number List individuals in your audience, Facebook tries to find those who are most likely to take the action you are looking for. The algorithm will basically Jordan Phone Number List target people who are in the market to purchase workout gear, reaffirming why you should bid based on your desired outcome.