In the linear model, the display Job Function Email Database channel performs 36% better. Display, therefore, has a more branding character than a performance character. Despite the low numbers of conversions, this indicates that the channel has more value than if you just look at the conversions. It, therefore, deserves more attention, and Job Function Email Database preferably also the budget! Compare attribution models. Analyze referral traffic Traffic from the 'referral' channel in Google Analytics is traffic that comes to your site from other external websites, where no (campaign) tagging has been used. And also where a 'referer Job Function Email Database request header' (previous url) is sent so that it is not immediately put away in the channel.
Referral traffic is therefore links Job Function Email Database that website owners or publishers often place voluntarily to your website. You could say that the more referral traffic you have, the more famous your brand is. Do you see an increase or decrease in this channel in the longer term? Then this can be an indication that your branding is working, or that it needs more Job Function Email Database attention. There are two important things to keep in mind: Referral is often a channel with relatively few users compared to other channels. So always analyze the absolute data of referral and not in percentage compared with other channels, because they usually have much Job Function Email Database more users and the ratio quickly skews.
Always filter internal domains Job Function Email Database when analyzing. These can often be placed in this channel, and then the analysis is no longer representative. This also applies to domains of, among others, sister or parent companies. Also, filter out the Job Function Email Database search engines and mail providers. These regularly end up in the referral channel. A nice growth of the 'clean' referral channel for this customer in recent months. Map Job Function Email Database user engagement Channels such as display and video often have very low macro conversion metrics, such as trades or lead requests.