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WhatsApp, Instagram, Facebook or Pinterest are the first to join a transactional model that seems to be the predominant trend in the future. Social Icons Source: self made The live streaming boom The live broadcast of audiovisual content is perhaps one of Netherlands Phone Number List effects derived from the pandemic that seems to be stronger. Live-streaming is already a direct way to connect with the public, it is the logical consequence of the restrictions that affect events. Brands explore the Netherlands Phone Number List of live videos linked to purchase with live-streaming e-commerce.
Facebook and Instagram are expanding their streaming tools to add the ability to insert direct purchase links or include ads in IGTV videos. New Netherlands Phone Number List for influencers At the end of 2020, the Code on the use of “Influencers” in Advertising was signed, which directly affects the brands that work with these content creators in social media campaigns. The main objective of this new regulation is to avoid covert advertising, when in doubt as to whether a product is advertising or not, it will have to be explicitly identified in the content .