In this article, we will touch upon key differences between Wix and WordPress.
As a digital marketer, it is very important to select the right platform to develop a website.
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Googling about the best website software is not enough to understand its true importance. You must analyze whether software like Wix and WordPress are efficient in terms of giving the right balance of SEO.
A strong SEO is crucial for any website's success in the online world. While finding out the best platform for building a website, you need to check out its SEO features.
So, what are we waiting for?
Let's head straight into the topic of discussion.
First, let's start with Wix. The website platform that currently hosts more than 3.8 million blogs, was established to become a solution provider to digital marketers.
It consists of a drop and drag interface that comprises a short-learning curve. Creating a website on Wix is quite easy and simplistic.
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What makes Wix an SEO-friendly platform?
It's the SEO wizard that starts when you create a website. It escorts you through the SEO steps that you must take in order to gain visibility in Google.
Wix is packed with SEO features that include the following:
Adding your site to Google's Search Console.
It helps you develop an SEO-friendly homepage title, text, and description.
It provides a mobile-friendly website.
It sets up social profiles and updates your contact information.
The above-mentioned points help you develop a website quickly. And if you are looking for more, Wix even offers an SEO guide that assists you with your SEO strategies.
Apart from the basic SEO features, Wix offers advanced SEO features too.
So, the first one helps you to change multiple things on a page like SEO description, title, and the URL.
Wix also offers you a redirect manager where you can redirect your old URLs to new ones by including 301 redirects. It's useful for correcting broken links and redirecting users to the current version of a page.
While creating a post in Wix, you'll be having a dedicated SEO tab. Heading over to this tab opens up an SEO settings window. Here, you can make easy changes to the post title, URL, and description.
You will get to choose how the preview of your post will display on Google.
SEO features in WordPress:
When it comes to SEO, WordPress is no slouch. But keep in mind that WordPress is a self-hosted, open-source Content Management System (CMS). It's not a blogging platform where you can create a website with a single click.
If you want a ready-made theme for your website, free WordPress themes like Astra gives you the correct style and tone of content for your website.
In the WordPress dashboard, there is no mention of the term SEO. Nonetheless, there are SEO settings strewn across WordPress like a hidden treasure, just waiting to be discovered.
As a user, we are all fascinated with the free WordPress themes that the website platform offers. Be it Astra, Inspiro, or Botica, WordPress is the perfect platform to find one of the best themes.
You will find other characteristics as well, let's look at them now!
Basic WordPress SEO settings:
You can change the Site Title and Tagline that appear on the homepage by going to the General settings tab in the admin section. Then you may accept or prevent pingbacks and notifications from other websites that connect to you in the Discussion settings. You have the option of informing other bloggers that you have linked to them.
Not just this, the hassles of finding the perfect theme for the website are avoided with amazing free WordPress themes.
Post SEO settings in WordPress:
You can choose from a variety of permalink structures for your website under the Permalink settings. You can even design an SEO-friendly permalink structure to apply across all of your posts if you like.
Second, the default permalink in WordPress is set to the post title when you create a new post. You may, however, easily alter this permalink to make it SEO-friendly and shorter.
For each post, you can also change the meta description or excerpt. The first 150-160 characters of the excerpt are frequently displayed in search results, and they're great for emphasizing your main keywords.
Finally, you can add post tags to your posts, which search engines will index.
WordPress Category SEO:
You can add categories and sub-categories in the WordPress admin by going to Category settings. You can change their slug and add a description to them.
You may have observed that Google displays your page URL and your category URL in the search results at different times. As a result, selecting the appropriate category name and slug has clear SEO benefits.
Let's get to the point where WordPress scores more over Wix.
We've discussed the fundamental SEO settings in WordPress, which aren't as comprehensive as Wix's dedicated SEO capabilities.
However, you should be aware that WordPress is nothing without its huge Plugin library, which allows you to take your WordPress experience to new heights. There are 53,000 free plugins in the WordPress repository, and hundreds more commercial plugins are available from external sources.
SEO plugins like Yoast SEO and Rank Math are among the free plugins that may take your SEO game to the next level with hundreds of SEO features.
Now, let's conclude with a summary of Wix Vs WordPress and which one's better for SEO.
You've seen that Wix has greater SEO features than WordPress as a stand-alone platform, and it also provides an SEO wizard to help you navigate the SEO maze on your nascent Wix website.
Except for image SEO settings, which are pretty handy, WordPress does not come with many SEO capabilities out-of-the-box.
The availability of hundreds of SEO plugins that can configure on-page SEO for your WordPress website is where WordPress outperforms Wix. All of this is available without the need to purchase a premium SEO plugin.
The free WordPress themes will help the user in having an attractive website.
As every WordPress website makes use of at least one SEO plugin, WordPress is a superior choice for launching your website in terms of SEO than Wix.
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