What is private domain e-commerce? The "2019 Private Domain E-commerce Report" released by Wu Xiaobo Channel defines it as: We can get rid of the dependence on e-commerce platforms, and directly communicate with customers and complete commodity transactions through mobile social means. Merchants are called private domain e-commerce . The so-called private domain e-commerce refers to those merchants that have private domain traffic and can no longer rely on platforms with public domain traffic, and use social media to communicate with customers and complete transactions through social media.
Merchants on traditional e-commerce platforms such as Taboo, Tall, and import customers into their social accounts (such as WeChat, Weibo, etc.) If you use your own WeChat and other social accounts, and then accumulate and accumulate private domain traffic, and conduct transactions with these traffic, then this part of the business is private Fax List domain e-commerce. The essence of private domain e-commerce is: accumulating some private domain traffic, and converting private domain traffic into private domain users or private domain e-commerce, e-commerce that can complete transactions without relying on e-commerce platforms in the later stage. We can also further disassemble "private domain e-commerce" into "private domain", "electricity" and "business" to deepen our understanding of it.
Private domain: that is, one's own domain, which can interact with users through mobile social networking without relying on external platforms; for example, merchants "captivate" users on WeChat personal accounts, mini programs, micro malls, and their own App. , and regularly interact with it through various touch points in the private domain. Electricity: Through traditional Internet, mobile Internet and other tools, such as web pages, micro malls, social tools, payment tools, operation tools, etc. to do business; with the help of the wings of the Internet, merchants can get rid of the limitations of time and space, and can reach more users and achieve more Efficient retail.